Mobile application (app) development is a service for the creation of application software for mobile devices. The various devices that the applications can be developed for include desktops, laptops, smartphones, tablets, phablets, and wearable devices. The platforms that the applications can be developed for include Android, BlackBerry, iOS, Windows, or HTML. The mobile application development industry has various markets, including, but not limited to, medical, food, financial, consumer, commercial, social networking, and educational.
Mobile application developers can provide rapid deployment, quality assurance, testing, and warranties as part of the provided service. Developers can provide services for startup companies to large enterprises. Mobile application developers help address user experience, device resolution, app retention, and marketability.